| 摘要: |
| 我国加入WTO后,烟叶生产格局和经营理念发生了根本性的变化,品牌运营成为烟叶生产经营的立足之本。文章从商洛烟叶生产优势和存在问题入手,进一步阐明商洛烟叶只有走品牌运营和产业化发展之路,突出“名、优、特”的烟叶区域特色,打造商洛“云蒙山”烟叶名牌,才能在激烈的市场竞争中保持可持续健康发展。 |
| 关键词: 商洛烟叶 品牌运营 名牌战略 产业化经营 |
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| Study on developing strategy about Shangluo tobacco leaf production |
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| Abstract: |
| After China's WTO entry,the production arrangements and management conceptions of tobacco have essentially changed,and thus the management base of the tobacco production has become brand management.In accordance with the advantages and currently-existing problems of tobacco production in Shangluo,the paper further explains that the only ways for the tobacco production in Shangluo are brand management and industrialization by making use of the regional characteristics of Shangluo tobacco production,i.e.popular,special and high-quality,so as to make the brand "Yunmengshan" for Shangluo tobacco production and keep sustainable development in strong market competition. |
| Key words: Shangluo tabacco brand management brand strategies industrialized management |
